The first module

A big challenge for us was to find the points of contact in the processes of different TVs - our implementation is always tailored to the specific TV, but we always try to go the most efficient way using what is already in place. The first module was the Orders module, which replaced thousands of emails and phone calls a year between media agency staff and TV staff. Part of the work on this module included working with the competent people on the TV side to fine tune and clean up the process of taking orders for advertising airtime.

The second

module With the next module, we moved upstream in the ad time buying process and developed a module for the actual selling and closing of deals on an annual basis. This module has been the most complicated so far because the steps in the process leading to the final contract are many and very complex. At the same time, a lot of emphasis was placed on interfacing with other information systems to obtain and present the data needed for decision making and negotiating with TV clients.

Third and fourth module

With the third module, we worked out the process of selling the remaining advertising time. This process was handled in the form of a simple auction, where we allowed the TV stations to set different price conditions in order to sell advertising time as efficiently as possible. With the fourth module, we added sponsored messages to the portfolio of TV products on offer to cover the entire supply of advertising time that is broadcast on viewers' screens.